I evaluated many products prior to selecting this one and in the past have tried several other omega-3-fatty acid-containing products including other krill oils, fish oils, and plant-based oils including algae oil. Small capsules are easy to swallow, but the serving size is 2 capsules (keep in mind when price-comparing), the company has a good reputation and quality reviews are solid, high potency for the price-point, no indication of rancid oils (i.e. foul scent)